Everyone (except one person I know) loves chocolate, & we love this packaging, from the illustrations to the little surprises when you open it, enter chocolate cravings all round. Read more about this design over on the Dieline
Love this design, when branding your company sometimes less is not more, sometimes the design should be splashed anywhere & everywhere as seen in the picture below (from The Dieline) the design set makes sure it's known where that food has come from, send a customer away with some takeaways all packaged up & you now have walking advertising where ever they go.
I think keeping it simple & refined in most cases brings the greatest design, the elegance of this design has great impact but is relatively toned down as to what you may see in the supermarket isle where it seems everyone is fighting to be seen, maybe in a sea of colour & text a simple design would infact stand out the most (images from The Dieline)
Cant think of a reason not to love a crisp cider & this packaging certainly does the product justice, made in Nelson NZ and tastes fantastic, you can really taste the fruit & this cider gives a full & 'real' flavor that wont disappoint, credits to the product & designer on this one!